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The only regional network present on the whole territory.
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1956 :
The agricultural industry creates the first Regional Promotion Committee.
Our goal :
to enhance the endorsement of the agricultural production.
Today :
There are 23 Regional Promotion Committees that are a service of Regional Chambers of Agriculture or of inter-consular associations that meet the terms of the 1901 Act.
We work on a regular basis with about 5 000 French agro-food companies, industries, small and medium-size companies and artisans.
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| OUR MISSION |
1. To create better awareness of agricultural and agro-food regional products.
2. To set-up collective actions in order to help farmers and agro-food companies gain market shares, in France and abroad. |
| OUR MAIN ACTIVITIES |
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For members of the industry :
- Offer technical support to companies who wish to export.
- Assist companies in participating in exhibitions, in France and abroad within the regional pavilions (i.e : about 6 000m2 at SIAL ; ANUGA ; IFE...)
- Participate in the development of quality standard policies for the the products of their region.
- Organize promotions with the distribution chains.
- Organize information events.
- Organize communication and press events : companies, products and gastronomy.
- Define and create promotional material (P.O.P.).
For the general public :
- Participation at the " Salon International de l'Agriculture " (SIA) (representing the French regions : about 12 000 m2).
- Set-up and organize live presentations for the restaurant network : " Tables des Régions de France " (Regional Tables of France) and organize events in partnership with the participating restaurants.
- Promotional activities enhancing the regions' image, their products, their gastronomy and their tourism.
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The Regional Promotion Committes have a privileged relationship with their Regional Counsels and close contacts with agricultural channels, interprofessional organizations and the major agro-food and export organizations such as SOPEXA, the CFCE (French Trade Office), the DREE offices...
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The National Federation for the Regional Promotion Committees federates the 23 Regional Promotion Committees for agricultural and agro-food products.
The N.F.R.P.C. (FNCRA) is :
- A state-approved agricultural service within the Permanent Assembly of Chambers of Agriculture (A.P.C.A.).
- A support structure for the Regional Promotion Committees when collective activities regroup several regions such as the " SIA ", the " Regional Tables of France's " restaurant network, press and communication events...
- A think-tank, information and consulting office.
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Our address :
APCA
9, Avenue George V
75008 PARIS
tel : +33 (0)1 53 57 11 50
fax : +33 (0)1 53 57 11 94
www.apca.chambagri.fr
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